Kulturturism - A branch of the future - with the whole world as you workplace

Subjects

Cultural Tourism with Marketing 120 ECTS

Qualified Vocational Education (2 years) in Lidköping

Cultural Tourism with Marketing, 120 ECTS credits, aims to provide a broad training with applicable knowledge of the tourism trade for the students, specializing in culture and tourism. After passing the course the students obtain the title Entrepreneur of Cultural Tourism. The direct contact with the industry given to the students during the training will increase their chances to get a job within the expanding tourism trade.

Course	Credits	Course	Credits
Information technology We expand our knowledge about MS Office and Adobe InDesign.	25	Marketing/Entrepreneurship You get to learn about the elements of the marketing plan and how to communicate with your target group. A project assignment is also included.	45
Business English with focus on cultural tourism The language courses gives a deeper knowledge of business communictaion. It also gives an understanding for the cultural differences in the world. Both oral and written exercises are applied.	10	Cultural heritage as a tourist resource Deals with how we present our history and use our cultural heritage as a tourist resource.	35
Individual selling/Presentation techniques How to sell myself and my products/services in an effective and profitable way.	15	Project leadership Comprising methods and models for effective planning and realization as well as understanding of the importance of the leadership and group dynamics in order to reach set goals.	15
Tourism and regional development (Handelshögskolan in Gothenburg) Deals with the important factors regarding the development and conditions of the tourism industry. It also deals with the planning and realization of events. Creating a regional tourism development plan and designing a destination are projects during the course.	75	On-the-job training Takes place in two periods. The students have a great opportunity to choose the place where they want to do the training, in Sweden or abroad.	80
Business economics (financial control) We learn bookkeeping in a fast and easy way. Also deals with calculation, budgeting and financing.	15	Participants on the tourism scene Describes the functions that enables the tourism trade to work on the regional, national and international levels.	15
Examination project A reality based project to be done for a company. Could, if desired, be done in connection to an On The job Training period. Comprises both a written report and an oral presentation.	25

Anne

Swedish Travel and Tourism counsel in Finland.

"During my internship period in Finland I got a glimpse of how Sweden is marketed abroad. The theoretical knowledge from the school matched my daily assignments well."